In the case of moving our fall 2020 production of Paul Moravec and Mark Campbell’s The Shining to the last two weeks of June 2021, our decision was made out of an abundance of caution and concern for the health and safety of our staff, artists, production personnel, and audience as a result of the COVID-19 pandemic. Last-minute changes of this nature are usually precipitated by an unforeseen downturn in the economy or lagging ticket sales and contributions, requiring a company to rethink its income projections and look for ways to increase revenue by replacing less popular repertoire with more blockbuster selections. The one challenge all artistic teams dread is the movement or change in repertoire after a season has been announced and tickets have been sold. On one side, these challenges are both exciting and invigorating, and on the other side, they are daunting and stressful. Our challenge is to inspire and excite our audiences so that our contributed income can provide at least 60% of our annual operating income, making the company both financially and artistically solid year after year. Our challenge is to find just the right artists, directors, and designers to bring each opera to life in a way that is most engaging to our audience. Our challenge is to create compelling seasons, selecting repertoire that will generate sufficient ticket revenue to cover at least 40% of our annual operating expenses. We encounter many challenges when planning our mainstage seasons at the Ellie Caulkins Opera House, strategizing two and three years in advance. Moving our production of THE SHINING from November 2020 to June 2021 The new dates and order for Opera Colorado’s 2020-21 Season.
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